The Basics of Blogging With Pinterest

Hey, guys!
Welcome back! Today I decided to explain how to use Pinterest to share your blog posts!
I’m sure you’ve probably heard of Pinterest by now, and most likely, you’ve heard bloggers say it’s the key to success where previews and traffic are concerned, too. 
In all honesty, they’re right! Pinterest is your bff as a blogger, and really, outside of boosting traffic, it’s just a stressfree way to advertise your blog altogether…

1. Business Account

To successfully use Pinterest for your blog, you’re going to need to have a business account.
With a business account you’ll be able to track your reach and the interests of your audience.
Converting your personal into a business is fairly easy: Go to (on a laptop. If you’re on a phone or tablet, make sure you request the desktop version of the web)
Click on the three dots in the top right corner of your screen, it should look like this:

Click on the switch to businesses account and it’ll change screens to this:

You’re all set from there, just fill in your info and Viola!

2. Creating Your About

What are you about? What is your blog about? Let’s tell the world in the most savvy/professional way possible!
And always add something comical, or ‘lighthearted’, if you will.
Basically, when crafting your about remember, 

  1. State who you are and your mission clearly
  2. Add something comical so people can see you’re real.
  3. Keep it short.

3. Setting Up Boards

If you’re converting your account from personal to business, there are going to be boards you’ll need to hide or delete altogether. 
When deciding what to keep, remeber, only keep boards relevent to your blog and niche. Hide or delete all the other irrelevant boards. This is a very important step, because this is part of building your brand on Pinterest.
Here are some of my boards as an example of boards you could create.

5. Board Covers

Maybe you noticed that all of my boards have the same black/pink/white picture on the left side… These are called, board covers. Perhaps you’ve heard of them before or maybe you haven’t but I’ll explain anyway. 
Board covers are your signature pins in which you add to your boards for the purpose of “building your brand”. 
Imagine, your Pinterest profile is a blank space for you to charterize and shape. In addition, Pinterest has so graciously given you tools to help…
Board Covers unite your content. They make each and every board (no matter the topic) represent you and your blog.

6. Links

Always link your pins to either your website or the specific post they came from. That is very important. If you don’t, you’re doing yourself a serious disservice. I can’t tell you how many times I’ve clicked on a link before I’ve checked out the person who pinned it. Linking is critical.
Back to board covers for a moment: when you pin them, link the images to the board they belong to. For instance, this is my board cover for my doughnuts board:

The link for it is
Go ahead, click on the image, and see that it leads you to my board, I’ll wait.
Did you see? Now, if you find that pin anywhere in Pinterest, it’ll lead you “home” aka to my profile. Nice, huh?

7. Your Website

Link your website to your Pinterest profile. While this is not technically mandatory, if you’d like to see your plan work it should be linked. Adding your website makes it easier for people to pin from your site and for pinners to check out your overall blog.
Make sure your website has a “pin it” button, again, so your readers can easily pin your posts. Remeber, the easier you make life for your readers the better results you see. 
Next, add Pinterest friendly image-summaries to your posts. Absolutely no horizontal images. Make sure your images are vertical.
There’s a featured image at the bottom of this post, notice how it’s pin-able?

8. Pinning

So, there’s a method to the madness when pinning your own content.
You can use Boardbooster or Tailwind to pin your content. I’ve never used Boardbooster but I have used Tailwind and honestly, I don’t mind the help but I still like pinning manually… Your choice, and I definitely recommend Tailwind.
Anyway, back to how to pin: You want to pin your pins more than once, for example, if you have a pin on “how to groom horses” in order for you to generate it’s circulation in Pinterest’s database you’re going to need to pin it more than once. 
First, pin it to the most relevant board, so if you have a board titled “Best Of (your blog)” or “All About Horses” you want to pin it to that board. Then pin it to the next relevant board and so on until you don’t have anymore boards it will fit.
However, don’t pin your pin back to back. Space it out. Pin your pin to the first board then pin some other people’s stuff, then pin your pin to the next board and so on…

9. Group Boards

Group boards are gold! Not only do you get to meet and support other bloggers, you also have a higher chance of your pin going viral because you potentially have that many more people repinning your stuff!
I belong to about 7 group boards right now. Some people I’ve heard belong to over 50, so I say, join as many as apply to you!
I try to join the boards who have in their rules to repin others content just because those are the boards you see circulation on whereas the other ones seem to become a pin warehouse and that’s it…. I’m not discouraging you to join those, but I wouldn’t join a lot of them if your goal is to get your pin around.
Here are two of my group boards:
For Teen Bloggers | Lifestyle, Beauty, Fashion
The age range for that one is 12 to 19
For Millennial Bloggers | Lifestyle, Beauty, Fashion
And on this one it’s about 13 to 30 but since the age is based off who’s considered a millennial, the age moves up every year so this year it’s technically 14 to 31.
Feel free to join them!

10. SEO

I’m just going to give you a basic “search engine optimization” spill.
When you pin to Pinterest, make sure you use key words, like if you pin is “how to groom horses” use keywords people would use to find it, horse, groom, pets, farm life, ranch life etc. 
Also many people don’t use this feature because they don’t think about it, but use hashtags. We use hashtags out of the wazoo on Instagram and they really work the same way on Pinterest! If you use a hashtag, it’ll become blue (like a link) and you can click on it and find related topics. Really? Really!
On the low, make your titles and descriptions simple, catchy and chok full of key words for what your topic is. “The fool-proof guide to grooming horses” is a good example. It’s attention grabbing and you know exactly what you’re going to read about, don’t you?
Was this helpful? If you have any questions I didn’t answer feel free to drop them down there! You can also follow me on Pinterest!

0 thoughts on “The Basics of Blogging With Pinterest”

  1. This is so helpful Iโ€™m gonna set all of it up tomorrow using your tips as itโ€™s 1:06am and Iโ€™ve to be up in four and a half hours๐Ÿ˜ญ amazing tips ๐Ÿ’ž๐Ÿ’ž๐Ÿ’ž

  2. This post is so, so helpful! I don’t have a Pinterest account, but I enjoyed looking at your Pinterest a lot – it’s BEAUTIFUL. The doughnuts made me hungry. XD

  3. *groans*
    Sounds like a fabulous guide and plan! Thanks for writing. ๐Ÿ™‚
    One itchy wincy problem.
    Even though my Mum avidly uses Pininstrest for cooking recipes, I have ZERO clue as to how the Application actually works. xD Looks like Iโ€™ll have to turn to Mr. Google to see if he can brighten things up. . .
    And a larger problem, I absolutely adore, create, and always use, horizontal images. xD

    1. *uh oh*
      Why, thank you!!! My pleasure….
      Haha ๐Ÿ˜‚ My older brother and dad said the same!
      It’s fairly easy once you get the hang of it, and it’s quite fun!! I hope Google can explain because I am not doing a good job, right now….

      1. Well, Iโ€™m going to give it a try anyways, since I THINK I figured it out. . . letโ€™s see if it actually works! ๐Ÿ˜›
        Of course, my beloved Horizontal images and headers just *might* be a problem. I mean, vertical images just make an article look messy. xD

  4. Pingback: 2 in 1 No. 12
        1. Oh okay! Once I added the pin-it button to my share bar (at the bottom of my posts where is say Share It) it allowed desktop viewers to see the “pin-it” button on my images…

      1. Heh, I was about to ask the exact same question! Iโ€™ve got my Pinterest all set up, just still pinning old posts up. . . and figuring this still complicated stuff. xD

  5. Thanks for this, I recently setup a Pinterest account for my blog and have been avoiding it ever since. I may re-visit now ha ๐Ÿ™‚

  6. Pinterest has helped so much with my blogโ€ฆ plus, itโ€™s just great for inspiration!โœจ
    Btw- Iโ€™m Emily! I am a lifestyle blog that writes about a multitude of things such as relationships, life events, hauls, wedding planning, home decor, faith & MUCH MORE! Check it out!๐Ÿ’– โ€”

  7. Oh My Gosh! Thank you sooooo much! I really needed this. I just started blogging and everythingโ€™s still pretty new to me. This really helped clear things up! Thank you!

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